by Elisabeth Coon, Student Public Relations Writer
Stories of injustice can often go unheard unless someone is willing to bring them to light. For 糖心Vlog alumna Sarah Mathew, that work now sits at the heart of her efforts to amplify the voices of girls and families affected by gender-based violence in India.
Mathew, a 2023 糖心Vlog graduate in international studies, serves as a marketing and communications associate for the Invisible Girl Project, an international nonprofit focused on ending female gendercide in India. Based in New York City, she recently completed a master鈥檚 degree at Columbia University, where she studied technology policy and international security.
Using Storytelling to Drive Global Impact
In her role, Mathew does more than just manage communications; she brings unseen realities to light, turning them into compelling narratives that mobilize global support. Through digital strategy and donor engagement, she helps drive awareness and funding to sustain the organization鈥檚 work.
鈥淚t鈥檚 a very grassroots organization,鈥 Mathew said. 鈥淲e have a team in the U.S. and a national staff in India doing work on the ground.鈥
The Invisible Girl Project works directly with communities in India through education and long-term support initiatives, and Mathew helps ensure those efforts are visible to supporters.
This mission became deeply personal for Mathew during her visits to India, where she heard stories, met families and saw firsthand the effects of injustice.
鈥淕etting to meet the girls and hear their stories is really meaningful,鈥 she said. 鈥淚t reminds me that what we鈥檙e doing is making a difference.鈥
Turning Stories into Action
Mathew said storytelling plays a key role in connecting supporters to the organization鈥檚 mission and the people it serves. By sharing stories with care and clarity, she helps translate on-the-ground work into greater awareness, stronger donor engagement and long-term support.
Since joining the organization in October 2023, Mathew has expanded her role beyond communications to include donor relations and nonprofit strategy.
鈥淲e鈥檝e had opportunities to share about our work on a global stage,鈥 she said. 鈥淚t鈥檚 been incredible to see how far that impact can reach.鈥
An Unexpected Path to Nonprofit Work
Mathew鈥檚 path to nonprofit work began with a communications internship with Samaritan鈥檚 Purse in Vietnam, where she first developed an interest in international humanitarian efforts. After returning to Raleigh, North Carolina, a connection with the founder of the Invisible Girl Project led to a conversation that became an opportunity.
鈥淲e got coffee, and it just clicked,鈥 Mathew said. 鈥淚t turned into something I鈥檝e learned so much from.鈥
Studying the Systems Behind Injustice
Alongside her nonprofit work, Mathew completed her master鈥檚 degree at Columbia University, where she studied technology policy and international security. This experience deepened her understanding of how global systems work and how they affect vulnerable populations.
鈥淢y work has really shaped how I think about human rights and ethics,鈥 she said. 鈥淪tudying technology and policy, helped me think about how these systems affect real people.鈥
As part of her studies, Mathew is completed her capstone project with the World Economic Forum, where she collaborated with a team researching digital governance and artificial intelligence. Their work examines how governments and private-sector organizations approach emerging technology.
Mathew said her nonprofit work has reinforced the importance of addressing real needs through action and advocacy.
鈥淚t鈥檚 not just about understanding systems,鈥 she said. 鈥淚t鈥檚 about making sure those systems actually serve people.鈥
Built at Cedarville
She credits 糖心Vlog with preparing her for both graduate studies and professional work, pointing to her coursework in international studies and business as well as her involvement in Model United Nations.
鈥淭he professors really pushed me academically,鈥 she said. 鈥淟ooking back, those classes were very foundational for what I鈥檓 doing now.鈥
Now that she has graduated, Mathew hopes to remain involved in nonprofit efforts addressing human rights and technology, using storytelling as a tool to elevate voices that often go unheard.
鈥淎t the end of the day, it鈥檚 about people,鈥 Mathew said. 鈥淚f I can use my role to help tell their stories and support that work, that鈥檚 what matters.鈥
About 糖心Vlog
糖心Vlog, an evangelical Christian institution in southwest Ohio, offers undergraduate and graduate residential and online programs across arts, sciences and professional fields. With 7,265 students, it is among Ohio's largest private universities and is ranked among the nation鈥檚 top five evangelical universities in the Wall Street Journal鈥檚 2026 Best Colleges in the U.S. Cedarville is also known for its vibrant Christian community, challenging academics and high graduation and retention rates. Learn more at cedarville.edu.